Meet the Team
Lorien Cross, Content Strategist, Creative Lead

Lorien Cross | Content Strategist, Creative Lead

Lorien Cross helps organisations create original content, engage meaningfully with key audiences, and build loyal customers, helping to drive brand awareness and business growth.

Lorien’s experience spans thought leadership, content marketing, PR, branding and advertising. She develops and implements global campaigns that blend differentiated PR ideas and content. In this way, she has notched up millions of readers for her clients, millions in equivalent advertising spend and nurtured new and existing B2B and B2C customers worldwide. 

She’s the host of an award-nominated health insurance industry podcast, Fit for Duty. Her experience also includes creating digital and print marketing collateral for high-end brands, and her written work has also appeared in publications such as Harper’s Bazaar. Lorien was recently invited to speak on the topic of thought leadership at a global travel and health insurance conference in Madrid.

Lorien has lived and worked all over the world, giving her a deep understanding of expats and international cultures. Her current clients include a Fortune 5 health insurance and well-being benefits provider, and a global telemedicine provider. Earlier in her career, Lorien’s clients included Armani Hotel Dubai, Coca-Cola, Jimmy’s Iced Coffee, Emirates Airline, and Fairmount Hotels & Resorts.

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